Ama-silicone hip pad emakethe yaseYurophu: inguquko yokukhula eqhutshwa yisizukulwane esisha - egxile ekudingweni okukhulu kwabathengi abangaphansi kweminyaka engama-25 ubudala
Isiphetho esiyinhloko
Iqembu lobudala elikhula ngokushesha kakhulu eYurophui-silicone hip padImakethe yiqembu elingaphansi kweminyaka engama-25 ubudala. Kusukela ngoJanuwari kuya ku-Okthoba 2023, inani labasebenzisi kuleli qembu leminyaka lenyuke ngo-312% unyaka nonyaka uma kuqhathaniswa no-2019, lidlula kakhulu izinga lokukhula kwamanye amaqembu eminyaka. Ngemuva kwalesi simo kukhona ukukhuthazwa okuphelele kwesidingo sabathengi abasebasha sokwakheka komuntu siqu, izigcawu zenhlalo kanye nokulula kwe-e-commerce enqamula imingcele35.

Ukuqonda kwedatha: Ukwanda kokusetshenziswa kwesizukulwane esisha
1. Izinga lokukhula kwabasebenzisi abangaphansi kweminyaka engama-25 ubudala liholwa yigebe
Idatha Eyinhloko: Ngokusho kwe-JD.com ethi “2023 European Import Product Consumption Trend Observation”, abathengi abangaphansi kweminyaka engama-25 ubudala banesilinganiso sokukhula esingu-312% phakathi kwabasebenzisi abathenga imikhiqizo engenisiwe eYurophu, okuba yiqembu elikhula ngokushesha phakathi kwawo wonke amaqembu eminyaka3.

Ukuhlaziywa kokuqhathanisa: Nakuba inani labasebenzisi abaneminyaka engu-26-35 esikhathini esifanayo laliphezulu njengo-45%, izinga lokukhula lalingu-79% kuphela; kuyilapho inani lokusetshenziswa kwamaqembu angaphansi kweminyaka engu-25 ngobuhle, izesekeli zezingubo kanye nezinye izigaba likhuphuke kakhulu, okuhambisana kakhulu nezici zesigaba sama-silicone hip pads310.

2. Ubulili kanye nezigcawu eziqhutshwa ngokuhlanganisa
Imakethe ephethwe ngabesifazane: Abesifazane bakha ngaphezu kwama-60% abathengi bemikhiqizo engeniswa eYurophu. Ama-silicone hip pad, njengethuluzi lokubumba umzimba, ahlangabezana nesidingo esikhulu sabesifazane abasebasha "sokwenza ngcono isilinganiso sesinqe" kanye "nomphumela othuthukisiwe wokugqoka"38.

Ingxenye yemakethe yabesilisa iyavela: Ikhasi lewebhu 4 kanye nekhasi lewebhu 8 zibonisa ukuthi ama-hip pad abesilisa anombala we-silicone (njengezingubo zangaphansi eziqinile zokuphakamisa izinqe zamadoda) aseqalile ukungena emakethe, ikakhulukazi ngenxa yezidingo ezikhethekile njenge-Cosplay kanye nokwakheka kokuqina komzimba, kanti inani labasebenzisi besilisa abangaphansi kweminyaka engama-25 ubudala likhuphuke ngo-28%.

Abashayeli bokukhula: Ukuthola umqondo wokukhetha wabathengi abasebasha
1. Ukuthuthukiswa kwezindlela zokuxhumana nabantu kanye nobuhle
Umphumela wezomnotho wosaziwayo be-inthanethi: "izinselele ze-curve" kanye "nezifundo zokugqoka" zidumile ezinkundleni ezifana ne-Instagram ne-TikTok, futhi ama-silicone hip pads asetshenziswa kabanzi njenge "i-instant shaping arts". Isibonelo, usaziwayo we-inthanethi waseSpain @BodyShape_EU usebenzise ividiyo yangempela yokuqhathanisa ukuhlolwa, futhi okuqukethwe okukodwa kwaholela ekukhuleni okungu-170% ekuthengisweni kohlobo oluthile lwama-hip pads310.

Ukushintsha kobuhle besizukulwane Z: Intsha ikhetha "ukubumba umzimba okungangenisi uhlaselo". Uma kuqhathaniswa nokugcwalisa ngokuhlinzwa, ama-silicone hip pads anezinzuzo ezifana nezindleko eziphansi, isikhathi sokululama esingekho, kanye nokuguqulwa, okuhambisana nomqondo wabo wokusebenzisa "isipiliyoni kuqala".

2. Uguquko lwesiteshi lwezentengiselwano ze-e-commerce eziwela imingcele
Ukwaneliseka okusheshayo kwezidingo: I-Alibaba International Station, i-Amazon kanye nezinye izinkundla zinikeza isevisi "yokulethwa kwezinsuku eziyi-7 eYurophu", enezinqubomgomo "zokubuyisela ngaphandle kokukhathazeka" kanye "nezokuthengisa zasendaweni" ukuze kuqedwe ukungabaza kwabathengi abasebasha ngokuthenga kwamanye amazwe28.

Imikhiqizo eyenziwe ngokwezifiso iyavela: njengemisebenzi ethi “imibala eyisithupha ongayikhetha” kanye “nokwenza ngokwezifiso okhalweni” okukhulunywe ngayo ekhasini lewebhu lesi-4, ehlangabezana nezidingo zeSizukulwane Z ukuze kubonakale ngendlela eyenzelwe wena; eminye imikhiqizo yethule imiklamo emisha efana “nokushintsha umbala okukhanyayo” kanye “nokushintsha umbala okuzwela izinga lokushisa” ukuze kuqiniswe izimfanelo zomphakathi410.

3. Ukwandiswa okuhlukahlukene kwezidingo ezisekelwe ezimweni
Izimo zokugqoka nsuku zonke: Ama-hip pad e-silicone amancane futhi angenamthungo (njenge-"Hengyuanxiang high-waist and hip-lifting underwear" athengiswa kahle epulatifomu ye-Suning ekhasini lewebhu 6) asephenduke izinto ezibonakalayo ezifanayo zama-tights nezingubo68.

Ukuqhuma kwensimu okuqondile:

Isiko lokudlala nge-cosplay: Ucwaningo olwenziwe yi-Gamescom, umbukiso wemidlalo waseJalimane, lubonise ukuthi ama-43% abahlanganyeli abangaphansi kweminyaka engama-25 bathenge ama-silicone hip pads ukuze badlale indima4.

Ukungena emiphakathini yokufaneleka: I-British fitness KOLs yethule "uhlelo lokusebenza kwemisipha ye-gluteal" futhi yancoma ama-silicone hip pads "njengezinsiza zokuqeqesha ekhaya", kanti ukusesha kwemikhiqizo ehlobene kwanda ngo-89%810.

Isu lokuncintisana kanye nomkhiqizo

1. Izinhlobo zabahlanganyeli emakethe57

Izinhlobo Zokumela Uhlobo Ukugxila Kwamasu

Izinhlobo zangaphansi zendabuko iLangsha, iHengyuanxiang Ukuthengiswa okuhlanganisiwe (njengezindwangu zangaphansi + inhlanganisela yama-hip pad)

Umkhiqizo wobungcweti wokubumba umzimba iJusen Shayu Ukusungula izinto ezintsha kwezobuchwepheshe (ukulingana okufudumele, izinto zokulwa namagciwane)

I-DTC entsha ewela umngcele i-GlamCurves Precision social media delivery + i-KOL collaboration

2. Amacala okumaketha kwentsha

Okuqukethwe okusebenzisanayo: Umkhiqizo wase-Italy i-ButtLab wethule “ithuluzi lokuhlaziya ukuma kwe-AI hip”, elivumela abasebenzisi ukuthola izincomo zomkhiqizo ezenziwe ngokwezifiso ngemuva kokulayisha izithombe, okwandisa amazinga okuguqulwa ngo-35%10.

Izimangalo zokuvikelwa kwemvelo: Uhlobo lwaseFrance i-EcoShape lusebenzisa izinto ze-silicone ezingaphinde zisetshenziswe futhi futhi luheha isizukulwane i-Z esiqaphela imvelo “ngokunikela nge-euro eyodwa ezinhlanganweni zokulondolozwa kolwandle ngengcezu ngayinye ethengisiwe”57.

Izitayela nezinselele zesikhathi esizayo

1. Isiqondiso sokuphindaphinda ubuchwepheshe

Ukuhlanganiswa kokugqoka okuhlakaniphile: Ukuthuthukisa “ama-hip pad ahlakaniphile” anezinzwa zokucindezela ezihlanganisiwe, ukuqapha ukuma kokuhlala kanye nokulungisa amandla okusekela nge-APP, kuthole utshalomali oluyizigidi ezi-5 zama-euro oluvela esikhungweni sezimali saseJalimane.

Ukuthuthukiswa kwezinto ezibonakalayo: Inqubo yokuhweba nge-silicone ebolayo iyashesha, futhi kulindeleke ukuthi imikhiqizo ehlobene nayo izobalelwa ku-30% wemakethe yaseYurophu ngo-2030.

2. Izingozi ezingaba khona
Ukuqinisa ukuqapha: I-EU ihlela ukwethula “uMthetho Wokuvinjelwa Kwemikhiqizo Ye-Silicone Chemical Additive Act”, ongase wandise izindleko zokuthobela imithetho yenkampani5.

Impikiswano yamasiko: Ezinye izinhlangano zabesifazane zigxeka ama-silicone hip pads “ngokuqinisa ukukhathazeka komzimba”, kanti izinkampani kudingeka zilinganisele isibopho sebhizinisi kanye nesomphakathi ngokusebenzisa ukumaketha kwe-“Body Positive”310.

Iziphakamiso zesenzo: Indlela yokubamba imakethe entsha
Ukuthuthukiswa komkhiqizo oqhutshwa idatha: Bamba izinguquko zesidingo ngokuhlaziywa kwamagama ashisayo e-TikTok (njenge-#HipEnhancement, #NoSurgeryNeeded), bese uqalisa amamodeli akhawulelwe endaweni ethile (njenge-"music festival glitter model")810.

Ukusebenza kwendawo: Ukusungula izindawo zokugcina impahla zakwamanye amazwe eJalimane naseFrance ukuze kufezwe “ukulethwa ngosuku olulandelayo”; ukuqasha abantu abanamandla bendawo ukuthi bathathe “amavidiyo okuvula ibhokisi nokugqoka” ukuze kuncishiswe izithiyo zamasiko23.

Umklamo wokuhlukanisa umphakathi: Qalisa umsebenzi othi “Ukuthenga Iqembu Labangane Ukuze Ujabulele Iwaranti Yempilo Yonke”, bese usebenzisa uchungechunge lokuxhumana nabantu lwabasebenzisi abasebasha ukuze uthole amakhasimende ashibhile68.

Isiphetho
Abathengi abangaphansi kweminyaka engama-25 ubudala abagcini nje ngokuba yinjini yokukhula kwemakethe ye-silicone hip pad, kodwa futhi banamandla ayinhloko achaza uhlobo lomkhiqizo wesikhathi esizayo. Imikhiqizo idinga ukusebenzisa ubuchwepheshe obusha njengomkhonto kanye nokuqina kwenani njengesihlangu sokwakha ukuncintisana okusimeme kulolu guquko lwabathengi besizukulwane esisha.